The Inquirer reports that SEPTA and Titan Outdoor, an ad agency specialising in really big ads, are asking the city zoning board for permission to put up a gigantic wrap around ad on SEPTA's office building on Market street. I guess, they figure people will be so beguiled by the enormity of the ads that they won't notice all the trash and bullet ridden corpses their trudging through.
The Inquirer:
"SEPTA says the space -- 16 by 280 feet, 4,480 square feet -- would yield revenue that otherwise would come from riders. 'We try to do something tasteful,' SEPTA spokesman Jim Whitaker said. 'But basically we're trying to make some money for the operating budget without adding to our current fair increases.'"
How about trying to run on schedule, instead? Maybe, if people just didn't give up waiting for the non-existant bus or trolly after an hour and take a cab or just walk, you might make some cash from the riders who would have otherwise taken SEPTA.
Or, if SEPTA is really hard up, how about selling crack or guns? Those are real revenue generators, you bet!
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